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Adsense Alternatives: Part 1 of 4

Most people are quite aware of what Adsense is, as it is the single most used monetizing program out there. But often when browsing forums, other blogs or websites I often see an often asked question. "What else is there that I can use to make money besides Adsense?" or "What else can I use alongside Adsense?"

Well the straightforward answer here is, there are many programs one can choose from, ranging from contextual ads, text link ads, video adverts, Audio adverts, affiliate marketing, paid postings, as well as other possible options.

In fact there is an abundance of programs to choose from. And I would like to introduce as many of those programs to my readers as I can. I however will not put one program or another up front and center and try to push it onto you or promote one program as being better than another. What works for one blog or site and its audience, might very well not work for another. Some programs may even be niche specific in their usefulness. The best option for you the publisher is to test, test and thats right. Test some more.

What I desire to do with this article, is make my readers aware that there are other alternatives to Adsense for monetization, and who those alternatives are. And when possible, give you a brief summary of the program offered.

The information I have gotten on each program is from the program site itself, other blogs and posts put fourth in forums. But for the most part I have relied upon the actual programs site itself. Some programs I have used and have dealt with, others I have not. That said, I do not believe anyone should rely just on using Adsense alone to monetize your blog, site or blogs/sites. On the flip side, one should not over do it with the advertising either.

So enough of the chit chat, who are these alternatives?

Click2Sell
Is a program coming from Lithuania and caters to both merchants and affiliates.

Click2Sell coordinates merchant’s sales via 3rd-party payment processors which allow them to sell their own products and run their own affiliate programs. Click2Sell makes these merchant products and services available to their publishers, thus acting, as an affiliate network.

Many Merchants use Click2Sell as a platform to sell their own products. These Merchants most often being lesser known and smaller companies. Click2Sell contains many offers that are not normally available for affiliate marketers that deal with larger suppliers since merchants are typically smaller and lesser-known. As well Click2Sell allows the sales of digital products and subscriptions. Allowing an Affiliate Marketer a readily available source of marketable goods that are not already spread throughout the internet by means of other Affiliate programs.

Some other interesting Affiliate facts,

  • Affiliates receive commission as long as the customer purchases within 6-months.
  • Affiliates can receive commission rates up to 95%. Since merchants can choose their own commission rate up to 95%, there are a lot of offers available which pay very high commission rates.
  • Payment can be made through either PayPal or Moneybookers.
Click2Sell has over 500 offers available and Affiliates will receive commissions for their sales within 3 weeks after the end of each month (Net-21). The exact payment date depends on the individual merchant (many will pay on the 1st of the month, for example).

Click2Sell offers a 30% referral fee for life. Offering 30% of its $1-3 profit per sale to the referrer. Not the actual value of the transaction but their profit from said transaction.

Signing up is quick and easy and takes only minutes where acceptance is immediate.

RevResponse
Works on the CPA (cost-per-action) model of advertising. RevResponse grants publishers the opportunity to supply their site visitors with free business-related resources and each qualifying registration results in a set-rate commission for the publisher.

RevResponse guarantees a payout of $1.50 for each qualifying signup, subscription, or registration. However, most advertisers offer more than this minimal amount, and some are said to pay publishers $20 or more for each qualifying lead.

There are many varying business-related resources available through RevResponse, all of which are free. When a visitor signs up for any of these services,a or downloads any of these resources, the publisher gets paid. The available resources range from white papers to real magazine subscriptions and podcasts.

Adverts come in a wide variety, most notably, the usual assortment of banner ads found all over webspace. RevResponse also offers pre-written promotional paragraphs, text links, and an unique Flash widget.

RevResponse pays by check in US currency. The minimum payout level is $50 and money will be sent approximately 45 days after the end of the month where a publisher meets the minimum threshold or requirements. PayPal is also available.

The referral program at RevResponse pays 20% of the earnings that a referral partner generates for the first six months of their partnership.

Advent (Motive Interactive)
Motive Media, which is their CPM display network, and Motive Network (also referred to as Advent) which is their performance-based (CPA, CPL, CPS) network. The Advent program typically has 200-250 campaigns under way for a publisher to choose from.

Sign up is fast and easy and is fast and easy, and publishers can expect to be approved within 1-2 business days. There is a $50 minimum threshold for getting paid and payment is sent out 30 days after that threshold has been met.

Payments can be made via check, bank wire, or PayPal. And as of date there is no referral system in place although there is rumored to be one in the works.

Market Leverage
Affiliate ad network based on the CPA (cost per action) model.

There are over 300 affiliate offers in the Market Leverage network in total. And Market Leverage says that they take a smaller portion of each conversion versus other industry players/programs. Meaning higher revenue for the publisher. They do not state their "cut".

Signing up for the program is two fold.
The first step involves filling out a simple registration form online.

The second step usually takes place within the next one or two days of application submission. A Market Leverage representative will call the applicant and during this five-minute phone call, the applicant is asked about his/her experience with other affiliate networks, how they will be using Market Leverage, and if there are any specific offers desired.

Approval comes a few minutes after the conclusion of this phone call. Market Leverage does not have any explicit minimum requirements for publishers.

Payments are issued by check and are delivered by FedEx. There is no minimum threshold or requirement to be met, so a $1 check will arrive on your doorstep if that is the case. Payments are on a Net-15 schedule and are typically sent out on the 13th of the month to ensure receipt by the publisher by the 15th.

There is a referral program in place. Referrers earn a 5% commission on every approved publisher that they refer to Market Leverage for the lifetime of the referred publisher. However, each referred publisher must continue to generate commissions without a lapse of three calendar months in order for the referrer to continue receiving the 5% commission from that publisher each month. So if they switch programs for a 3 month period, or do not do anything, then they no longer count in your referral calculations.

AzoogleAds

Is a growing Affiliate ad network that has been skyrocketing in popularity.

AzoogleAds offers publishers the ability of being automatically eligible for any campaign. Many ad networks require publishers to apply to each campaign individually, which can take anywhere from a matter of days to even possibly months before being accepted. With AzoogleAds, Publishers can start earning immediately from any campaign without having to wait or apply for anything.

A optional toolbar is also offered that automatically keeps publishers logged-in to their account and displays real-time report data, including daily clicks, leads, payout, and even eCPC.

Azoogle offers a reward program where a $50 bonus is paid if $5K is generated in a month, $100 for $10K, $250 for $25K, and $500 for $50K+.

The referral program was changed and only pays for the first 6-months after the first penny is earned. As well, referrers must also maintain a minimum revenue level of $1,000 on a monthly basis in order to receive referral payouts for that month. This revenue must consist of affiliate commissions and not come from referral income. Azoogle pays every 15 days in the form of check or direct deposit.

RealTechNetwork
Is geared towards larger sites and has a higher level regarding entrance to the program.

They offer only two types of advertisement, CPC and CPM which may include video adverts.

RealTechNetwork offers a referral program which requires a seperate application form to be filled out. Once accepted into the program, members receive 5% of referred advertisers’ expenditures and 5% of referred publishers’ earnings for life.

To be accepted into the RealTechNetwork program, sites must receive at least 25,000 impressions on average per month, with 12,500 of those being unique.

Sites also must have root level domains, and must be free of adult, illegal, or hateful content. Sites can only be written in English, cannot be blogs, and cannot offer incentives of any kind for viewing or clicking on ads.

Payments are processed on the 25th day of each month for the previous month’s revenues. Payments are made by direct deposit (US customers only but expanding soon), check, PayPal, or wire transfer. The network gives its publishers 70% of the revenues generated by their ad space, keeping 30% for themselves. The minimum payment threshold amount each month is $20.

Banner Connect

Offers publishers a wide array of adverts via banner ads. Most of which are flash based.

Bannerconnect says that they also offer pop-unders, popups, floating ads, interstitials, and pre-pops.

They offer no referral system or program.

Payments are made via net 60 days. And are made by either paypal or bank wire transfer with a minimum threshold of $30.

PayPerPost

PayPerPost’s program connects bloggers with advertisers. Advertisers get access to the many thousands of bloggers, and the opportunity to market their product or service through their readership. While bloggers get the opportunity to both earn money and provide content on their blogs at the same time.

Signing up for PayPerPost is easy.

  • Bloggers must be prepared to disclose their relationship with PayPerPost advertisers and advise readers of any sponsored content via a disclosure policy or on a per post basis.
  • Bloggers must be at least 18 or have written consent by a legal guardian.
  • All posts must be written in English or on a blog written in the English language.
  • Blogs must be at least 90 days old, verifiable by a third party index of the site. If over 90 days old, blogs must have at least 20 entries in the past 90 days. If just around 90 days old, blogs must have 20 pre-existing entries.
  • No blogs with post gaps of over 30 days will be accepted.
There are 2 ways of connecting with an advertiser. The marketplace which pays aprox. between $5 and $25 per opportunity on average. And the second option which is PPP Direct, where a badge is placed on the blog and a potential advertisers stumbles upon this badge and clicks on it. A window then appears where a potential advertiser then fills out a form. The owner of the blog sets the price through this method which may be a better solution for larger blogs than the marketplace option.

PayPerPost takes a 10% cut, paid by the advertiser and not you the publisher. So if you negotiate a $50 fee, you keep all $50.

PayPerPost only pays via Paypal and does indeed offer a referral system for publishers. The referral system pays $15 per signup, which is paid 30 days after the first posted ad by the referral.

PayPerPost also has a "Review My Post" option which can replace the standard referral system.

PayPerPost’s Review My Post feature works by having reviewers display a small image (around 15x300 pixels) at the bottom of each post, which invites readers of the blog to review their blog posts! When someone signs up with PayPerPost, a special opportunity is created for which offers them $7.50 to write a post on their own blog to review a post on the referring blog.

Thus, both the referrer and referee receive $7.50. However, the referrer also benefits from a free backlink and exposure from the free reviewing post. PayPerPost does offer a full $15 for a standard referral, for bloggers who prefer more cash to backlinks.

Casale Media
Casale Media offers a 70% payout to publishers, which is arguably one of the highest payouts in the industry.

All of the adverts provided by Casale Media pay on a CPM basis. A variety of ad sizes are offered, in addition to pop unders, and the ads are generally both image and text, with some being simple animation.

To be accepted as a publisher by Casale Media, site owners must have a quality site that receives more than 10,000 unique visitors per month. It must be hosted under a root domain and have a primarily English-speaking audience. Site owners cannot spam other websites, email accounts, or forums in order to get enough hits, and they also cannot put anything of a profane, adult, or illegal nature on their site.

Casale Media does have a referral program. Referrers receive 5% of the referred publishers monthly earnings each month, or in the case of a referred advertiser, 5% of the amount the advertiser spends each month.

Casale Media pays by check and paypal and sets a $25 Minimum threshold for receiving payment. Payments are Net 30 Days.

Millnic Media
Is an affiliate Marketing program with a little over 200 campaigns to choose from.

Millnic Media offers a performance rewards program for well-performing affiliates, with prizes including jet skis and plasma televisions. Referrals for Millnic Media pay 6% of the revenue of anyone that was referred for the lifetime of that referral.

Application requirements include having an English-only site which owns its domain and receives at least 100,000 unique page views per month. No incentives may be offered for clicks.Forums are welcome to join, however Millnic Media does not allow any site whose content is of an adult, hateful, or illegal nature to join their network. Similar to most other programs.
Payments are processed weekly and a $100 threshold is required to receive payment, although it can be set higher, to a rate of up to $1000/week. Payments are available either by check or via PayPal.

Tribal Fusion
Tribal Fusion is a very large ad network offering CPM adverts.

The rich media ads that Tribal Fusion supports are banners in the following sizes: 728x90 leaderboard, 468x60 banner, 336x280 square, 300x250 square, 120x600 skyscraper, 160x600 leaderboard, and pop-unders which carry a higher CPM rate.

Signing up is somewhat easy and a follow email usually comes in 2 days or less. A minimum of 2000 unique visitors is required each day to the site where the ads are placed to be accepted. Sites with users must have an active user base and must have a professional site design with updated and good content relating to the category of the ad they display.

Payments are sent out Net 45 days. And payments are done by check. Tribal Fusion only pays Publishers 55% of the revenue they generate for your site although they also boast some of the highest CPM rates in the industry. Tribal Fusion does not have a referral program.



This concludes part 1 of my 4 part series on Alternatives to Adsense. Please check back for part 2 which will showcase more available options for monetizing your website or blog. If you found this article useful, I welcome you to subscribe to my feed. Thanks for stopping by and I welcome your comments. The other 3 parts can be found at, Adsense Alternatives Part 2, Adsense Alternatives Part 3, and Adsense Alternatives part 4.

This entry was posted on 7/23/2008 08:37:00 AM and is filed under .