Wordpress makes a good basis for a new online company that uses Google AdSense.

Wordpress is a combination of a Content Management System and a platform from which you can start a blog. It's very simple to manage your content with Wordpress and you will be able to post your content rapidly with little effort.

The "dashboard" panel allows you to easily maintain your pages and write posts, using an interface resembling that of a word processor. All aspects of your site including category management are performed using dashboard.

The customization options for Wordpress are nearly unlimited. Wordpress users may use any of the thousands of templates or themes that have been developed, many of which include AdSense blocks that optimize your site for a high click through rate. You can thus turn your site into an AdSense website by simply uploading an AdSense-ready theme. A real advantage is having much more free time to concentrate on writing high quality website content.

You want search engine spiders to find your site and access pages properly, so many Wordpress themes are also SEO, or Search Engine Optimized, which constructs interlinks that work best with search engines, in addition to including AdSense ad units and links.

Wordpress also 'pings' many services for you through pingomatic each time you create a new post. With each ping, search engines are informed that your site has new content, so that they can send their spiders to examine it. Wordpress can also generate RSS feeds and complete sitemaps.

Visitors can comment on blog posts and other comment you generate, thanks to the blogging platform that is part of Wordpress. You will find that this features makes it much easier for visitors to interact with you and to stay on your site for longer periods of time. In fact, since your visitors are thus adding content, they're helping you make your site even more attractive.

Your site can add functions when you install any of the thousands of plugins that Wordpress makes available to you. One super-useful plugin for affiliate marketers automatically turns words into links. With that plugin, you can quickly create affiliate words and links you'd like your site associated with.

If you run an AdSense site or are an affiliate webmaster, you owe it to yourself to get Wordpress!